Networked Ryder Cup competition for Standard Life Investments
As part of their headline sponsorship for The Ryder Cup 2014 and to satisfy their global positioning as a world-class brand, Standard Life Investments asked us to create a unique experience which made users feel closer to the Ryder Cup than ever before.
Our response was to create a networked, real-time competition in which players could; choose a team, play the 18th hole at Gleneagles in an attempt to win the cup and as a result contribute their score to an online leaderboard showing both their personal and aggregate team score.
Fuelled by the compelling competitive spirit of the tournament, attendees were keen to get involved. As part of the ticketing process they were given an RFID wristband. Most registered in advance allowing them to participate on site, have a fully personalised experience and to easily share their score and photos to social media channels.
A satellite version of the experience was also included as party of the Edinburgh Ryder Cup fanzone in St. Andrew Sq.. The scores achieved here for both teams were included in the overall leaderboard with a large scale screen showing a real-time score feed.
The activity delivered over 4,000 world-class experiences for Ryder Cup visitors and VIP guests, of which more than 70% were shared online both during and after the tournament.
An excellent result for Standard Life Investments, our sports event delivery partners Provision Events and the wider group of trusted suppliers.